About Cherry Popped
Cherry Popped is a bold, youthful whiskey brand that blends dirty with a touch of class. Designed for a generation that wants their drinks to be as fun as their nights out, as well as a generation that is missing the party days. It delivers smooth Canadian whiskey infused with crisp white cherry for a cocktail-style experience. What makes Cherry Popped unique is its cheeky “classy but dirty” personality. It is a brand that doesn’t take itself too seriously while still offering quality, locally made craft. It’s more than a drink, it’s a community inviting people to pop their cherry and join the Cherry Popped Classy Cocktail Drinking Club.
Marketing Strategy
For Cherry Popped, the goal was to launch a whiskey brand that breaks away from traditional, masculine liquor marketing and instead leans into a playful, youthful, and community-driven identity (which is the way in the marketing world now). The strategy focused on positioning Cherry Popped as “classy but dirty”. It is a bold mix of cheeky and elevated style that resonates with mainly mid-20s consumers, who want their drinks to feel like an experience, not just a purchase.
The primary platform of marketing will start out on TikTok and Instagram. Starting by creating a community that wants to be apart of the classy but dirty lifestyle. The selling feature to draw customers in will be the faces of the company. A mid-20’s friend group that goes about their regular fun lifestyle, from adventures like camping in the bush on the weekends to a classy dinner on a Wednesday night. The classy but dirty drink will follow them no matter the situation.
